Aimee Guidera


Aimee Rogstad Guidera

Founder and Executive Director
Direct: 952-476-0054

Aimee Rogstad Guidera, founder and executive director, leads the Data Quality Campaign’s (DQC) efforts to encourage policymakers to increase the availability and use of high-quality education data to improve student achievement.

Aimee was named one of TIME's School of Thought: 12 Education Activists of 2012 for her devoted and proactive leadership on the data front. Additionally in 2012 Aimee was selected for the Pahara-Aspen Education Fellows Program, which supports extraordinary entrepreneurial leaders who are committed to transforming public education.

Prior to launching DQC in 2005 Aimee served as the director of the Washington, DC, office of the National Center for Educational Accountability, where she built and managed relations with leaders in business and education organizations as well as assisted in the promotion of the Just for the Kids school improvement model. From 1995 to 2003 Aimee filled various roles at the National Alliance of Business (NAB), supporting the corporate community’s efforts to increase achievement at all levels of learning. As NAB vice president of programs, she managed the Business Coalition Network, which included more than 1,000 business-led coalitions focused on improving education in communities across the country.

Prior to joining NAB, Aimee focused on school readiness, academic standards, and accountability systems with the Center for Best Practices at the National Governors Association. She also taught for the Japanese Ministry of Education in five Hiroshima high schools, where she interviewed educators and studied the Japanese education system.

Aimee received her bachelor's degree from Princeton University’s Woodrow Wilson School of Public and International Affairs and earned a master’s degree in public policy from Harvard’s John F. Kennedy School of Government.

Aimee and her husband Bill are the parents of two school-age daughters. She is an active supporter of her daughters’ schools and has served as a classroom volunteer, parent-teacher organization leader, and advisory committee member for World Class Education.

Favorite data quotations:

“Without data, you are just another person with an opinion.” —W. Edwards Deming

“In God we trust; all others bring data.” —W. Edwards Deming

The image that represents why I work at DQC:

My personal reason for being involved: Data is the great equalizer. We will never be able to approach equity of opportunity or even the lofty goal of equity of outcomes without ensuring that all stakeholders—especially families—have equal access to timely, actionable information. Every child in this exceptional country deserves an education that will prepare him or her for success in the increasingly competitive, knowledge-based global economy. I launched DQC because I believe empowering individuals with quality data is critical to meeting that goal.